Unilever is an
Anglo-Dutch company, with a history of grand operation, on which it has
gradually built its capital. Today it owns most of the world's consumer product
brands in food, beverages, cleaning agents and personal care products.
Unilever Bangladesh Ltd
is one of the world’s most successful fast moving consumer goods manufacturing
companies with local manufacturing facilities, reporting to regional business
groups for innovation and business results. Unilever brands are trusted
everywhere and, by listening to the people who buy them, they've grown into one
of the world's most successful consumer goods companies. In fact, 150 million
times a day, someone somewhere chooses a Unilever product. Unilever Bangladesh
Limited has five departments to carry out all the organizational functions. Unilever’s
strategic managers adopt different business level strategies to use the
company’s resources and distinctive competencies to gain competitive advantage
over its rivals.
So the company wants to inform the professional about their clinically proven product like Lifeboy, Clear, Fair & lovely, Vaseline and Pepsodent. This project has been done as a partial fulfillment of the requirements for the degree of Bachelor of Business Administration (BBA) at East West University, Dhaka. The author, being a student of the mentioned program, was placed as an intern in the “Professional Marketing of Unilever Product” Brand Building Department of UBL, and was assigned to work on this project. My internship report on “Professional Marketing of Unilever Product”This report is designed in four major chapters. Initially the opening words about the report were described in the first segment titled “Introduction”. The next segment “Overview of Unilever” contains the history of Unilever, Unilever Bangladesh Ltd, and Organizational structure.
Next two chapters are on my intern experience and the project part. In chapter three I have briefly describe my key responsibilities and involvements as an intern of Brand Building Department. And in project part I have explain the activities will be done to implement the project successful and efficiently. At the end of the project I gave my recommendation.
So the company wants to inform the professional about their clinically proven product like Lifeboy, Clear, Fair & lovely, Vaseline and Pepsodent. This project has been done as a partial fulfillment of the requirements for the degree of Bachelor of Business Administration (BBA) at East West University, Dhaka. The author, being a student of the mentioned program, was placed as an intern in the “Professional Marketing of Unilever Product” Brand Building Department of UBL, and was assigned to work on this project. My internship report on “Professional Marketing of Unilever Product”This report is designed in four major chapters. Initially the opening words about the report were described in the first segment titled “Introduction”. The next segment “Overview of Unilever” contains the history of Unilever, Unilever Bangladesh Ltd, and Organizational structure.
Next two chapters are on my intern experience and the project part. In chapter three I have briefly describe my key responsibilities and involvements as an intern of Brand Building Department. And in project part I have explain the activities will be done to implement the project successful and efficiently. At the end of the project I gave my recommendation.
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