Unilever is an
Anglo-Dutch company, with a history of grand operation, on which it has
gradually built its capital. Today it owns most of the world's consumer product
brands in food, beverages, cleaning agents and personal care products.
Unilever Bangladesh Ltd
is one of the world’s most successful fast moving consumer goods manufacturing
companies with local manufacturing facilities, reporting to regional business
groups for innovation and business results. Unilever brands are trusted
everywhere and, by listening to the people who buy them, they've grown into one
of the world's most successful consumer goods companies. In fact, 150 million
times a day, someone somewhere chooses a Unilever product. Unilever Bangladesh
Limited has five departments to carry out all the organizational functions. Unilever’s
strategic managers adopt different business level strategies to use the
company’s resources and distinctive competencies to gain competitive advantage
over its rivals.
